How To tutorials are going to become a regular posting series on the Coffin Media Works blog. This first tutorial will start from the beginning, How To: Set up a Facebook Fan Page. Before anyone can launch a successful Facebook marketing campaign the foundation must be set in place. The first building block in this foundation is setting up a Facebook Fan Page.
A Fan Page is also known as a Business Page, Brand Page, Product Page, Band Page, Public Figure Page, Cause Page or Community Page. These are all synonymous and all fall under the category of a Fan Page. Before we get into the actual How To, portion of this post we need to make one more distinction. There is a major difference between a Fan Page and Personal Page. A Personal Page is, as it sounds, designed for personal use. More specifically individuals use a personal page to connect and communicate with friends, family, work colleagues, current and former classmates. In addition, a personal account can be used to “Like” a Business Page, which allows the person to keep up to date on everything the business is doing. Simply put, personal pages are designed for people not businesses. Fan Pages are designed for businesses and brands. An individual must use their own Personal Profile in order to set up and manage a Fan Page.
As you can see a personal profile and a Fan Page may look quite similar but there are some other distinctions: According to the Facebook terms of service a user can only have one personal page. On the other hand, one individual can manage numerous Fan Pages. Friends vs. Fans. Personal profiles have friends. Business Pages have Fans who “Like” the Page.
Now that we know the difference between a Fan Page and a Personal Profile, we can get into the steps for setting up a Facebook Fan Page.
Step 1: Classify Your Fan Page. There are six different classifications that your Fan Page can fall under:
- Local Business or Place
- Company, Organization or Institution
- Brand or Product
- Artist, Band or Public Figure
- Cause or Community
Each of these categories also has sub-categories that you will need to chose from. You will then be asked to fill out some business information including your business name and possibly contact information (if it applies to your business). Below is a screen shot, which is you can click to visit the Create a Page platform on Facebook. https://www.facebook.com/pages/create.php
Step 2: Set up Fan Page with Basic Information
The first step is to set up upload a profile photo. In most cases this photo will be a company logo or a brand photo. This profile is a square photo that is 180×180. This will actually shrink to 125×125 when on your fan page.
The next step is to add a description about the business. First you will need to add basic information about what the business does. The goal should be to be concise, as this info will be displayed on the home/main page. It is also important to include links to all other important sites (website, Twitter, Yelp, etc.)
In some cases you will have the ability to set up a custom Facebook URL for your Fan Page. For Coffin Media Works, the custom Facebook URL is www.Facebook.com/CoffinMediaWorks. In cases where you do not set up a custom URL, the URL is long and confusing (www.Facebook.com/pages/username/b325423ks232592ysr). If you can, you should take advantage of a custom Facebook URL.
Step 3: Utilize the Fan Page Admin Panel
Technically at this point the Fan Page has been created and is set up. But there is now a lot more customization you can add. The best place to start from here is with the Admin Panel. The first step is clicking the “Edit Page” button in the top right corner and then clicking on “Update Info”. In this area you can update your business information, address, description, website links, awards, product descriptions and more.
Step 4: More Customization
One of the final elements you will want to customize for the Fan Page is the Cover Photo. To add a Cover Photo, you will need to visit the Fan Page you just created and look for the “Add Cover” button in the right column. From here you will want to select a landscape image for the Cover Photo. The exact dimensions you need are 851×315 pixels (See image below). To see some examples visit the Social Media Account Set Up gallery.
Step 5: The last step is updating your status and posting content. This is where the fun starts happening! You can post videos, images or just a simple update.
In future How To Tutorials, we will review ways to customize the fan page, How To add admins to the page, How To connect the Fan Page to Twitter, How To do a Facebook Poll and more.